One Earth Organics celebrates diversity in their newest campaign

Natural beauty brand One Earth Organics goes far beyond selling organic skin care products. Grounded on the principle of enhancing natural beauty and maintaining it naturally through harmless, chemical-free solutions, the brand values beauty as something that is not skin-deep, but self-deep. For someone that believed that beauty is not just what we see this kind of mantra is actually very empowering.

Just like me, the mantra serves as the light One Earth Organics aims to shine in its new campaign, titled “Celebrating Diversity”. Featuring eight personalities who champion various types of beauty, the movement encourages women to feel confident and valid, regardless of weight, age, color, gender orientation and skin condition. 

One Earth Organics founder Tyffanie Anne Short believes that "Empowerment is everthing" and this is synonymous with One Earth Organics as a brand.

One of the faces of the campaign is ageless fashion icon/ social media influencer Tessie Singson. At 65 years young, Singson is known in social media as @lolaandrogynous, celebrated for her unabashedly stylish fashion sense that reminds everyone that beauty knows no age. 

Two professional models are part of the campaign as well. One is Anna Panathera, who believes that everyone should accept diversity—not just the empowered, but more importantly, the critics. Another is Gelai Peñales, who used to be insecure about her weight, but has learned to accept that she “will never fit into the ‘perfect mold’ that society made.” 

“ I am already who I am meant to be," Peñales said. 

Meanwhile, to look at insecurity as a source of strength is the advice that happily married mom Nek Oronce wants to impart. Once ashamed of her stretch marks, Oronce now considers the scars as “tiger stripes” for being able to bear a child. 

Professional volleyball player Aby Maraño shares the same message, saying to celebrate our differences is to our highlight our individuality. “Be your own kind of beauty,” she said. 

“How beautiful you are depends on how you see yourself,” added body positive advocate Gita Gumabao. “You don’t need assurance from other people because being secure in the love of God makes one beautiful. No one can tell you otherwise.” 

As for transgender make-up artist Gabrielle Moi, she has learned that beauty is not a feeling pending approval from other people, but a source of confidence and pride that comes from within. 

“I've realized that every woman is different,” she said. “We’re not less of a woman just because we happened to be transgender.” 

Lastly, Bb. Pilipinas 2019 candidate Hanna Arnold said the mythical “gold standard of beauty” is a thing of the past. 

“Each of us has a unique look, unique body and unique skills,” said Arnold, who used to despise being “too tall.” “We don’t just believe our bodies are good, but we know they are good.” 

Learn more about One Earth Organics’ “Celebrating Diversity” campaign by following the brand on Facebook at facebook.com/onearthorganicsbeauty and on Instagram at instagram.com/oneearthorganicsbeauty. 

Much love!

xx ALice